Led by Senior Pastor Perry Noble, NewSpring Church in Anderson, SC was recently recognized as America’s fastest growing church and the 2nd largest overall.  When you watch the video above, which was shown in their services this past weekend, it is easy to understand why.

As I watched this incredible testimony of the power of generosity and sacrifice, I gleaned the following 31 Reasons Why This Is The Best Church Leadership Video I Have Ever Seen.  Watch the video and see if you don’t agree.

  1. The Vision For Financial Leaders Is Clear – The video opens with the words, “At NewSpring, we believe the best investment is the local church.”  There is no lack or clarity or mixed messages with this statement.
  2. Financial Leaders Respond To Things Which Are Time Sensitive – Great leaders call people to specific action at specific times.  As the video explains, Paul and Beth Marshall and Brian and Keri Morgan began investing in the church’s mission and vision in 2004.
  3. Effective Pastors Prioritize Building Relationships With Financial Leaders – He says, “We’re going to have a conversation.”  Financial leaders respond wholeheartedly only after relational trust is built.
  4. Care Enough For Financial Leaders To Create Memorable Events For Them – The Marshalls and Morgans thought they were only going to dinner and a video shoot.  Little did they know what God had in store for them.
  5. Smart Churches Create Environments Where Stories Are Told – Perry wanted to hear the stories of how each couple arrived at NewSpring.
  6. The Number One Way People Still Come To Church Is When Invited By A Friend – Both couples were invited by friends to attend NewSpring.
  7. You Never Have To Recover From A Good Start – Effective churches act like they know visitors are coming and prepare accordingly.  Both couples were surprised at how wonderful their initial visits to NewSpring were.
  8. People, Even Financial Leaders, Want To Feel Loved And Valued – Beth said, “I think they really love us.”  In a world where it seems all love is conditional, the churches who grow are the ones who practice unconditional love.  When Beth experienced this, her response was, “I want to go back here.”
  9. Financial Leaders Desire Practical Teaching – Leaders reject environments which answers questions no one is asking.  However, they are attracted to churches who address the issues of their life.  When asked what made her realize she would remain at NewSpring, Keri said, “The messages were super-relevant to our life.”
  10. Financial Leaders Are Attracted To Big Vision.  So Give Them One. – Beth said, “When you set goals they are always so monstrous.”
  11. Financial Leaders Want To Know Results – Leaders do not have time to waste.  They want to know the results of what they invested in.  Beth added, “When we met and exceeded that goal, we all say, ‘Why didn’t we pray bigger?'”
  12. Financial Leaders Want Decisiveness – Paul said, “God is leading us and this is where we’re going to go.  And come get on board because we’re going to do church like no one’s ever done it before.”
  13. Communication Strategies And The Arts Implant The Message In Our Hearts And Minds Of Financial Leaders – Messaging is a big, big deal.  10 years after the campaign, Keri still remembers the campaign theme song Dare You To Move.
  14. Financial Leaders Want To See God Do Great Things – Keri said, “In the Bible you obey me (Jesus) and I’ll show you great things.”
  15. Effective Pastors Take The Time To Discover The Dreams Of Their Financial Leaders – Perry asked Brian how many people he thought they could reach.  Brian said, “Maybe 5,000.  That would be cool if we could fill this thing up twice.”
  16. Effective Pastors Know Who Their Financial Leaders Are – Do not be confused, pastors who do not know who their financial leaders are simply are not nearly as effective as pastors who effectively disciples those God has afflicted with affluence.  Perry said, “You contributed to the very first capital campaign we ever did.  And I know, both (of you) couples, gave a significant offering and really invested in the church.”
  17. Financial Leaders Are Not Offended When Properly Led – Did you notice neither couple was offended nor taken aback when Perry mentioned how both had sacrificed.  I would imagine this is because Perry had taken the time to build a relationship with each and they knew how much he genuinely cared about their souls.
  18. Effective Pastors Touch The Heart Of Financial Leaders Before Asking For A Hand – Find out the motivations of your financial leaders.  Perry asked both couples, “What was it about Dare You To Move that said, ‘We’re going to get involved financially in this and make a commitment.”
  19. Financial Leaders Focus On Return On Investment – Beth said, “I think of other investments people discuss and things just seem to fade away but the one thing we invest in in the Kingdom there’s no way to lose that investment.”
  20. Financial Leaders Leverage Resources To What Touches Their Heart Personally – Where a man’s treasure is there his heart will be also.  Brian’s heart was attached to his family.
  21. Financial Leaders Invest In A Preferred Future, A Brighter Tomorrow – Financial leaders are more interested in protecting the church’s future than its past.  Brian said, “Investing in our family and our future family we really see the benefit of that now having kids in KidsSpring.”
  22. Financial Leaders Want To Leave A Godly Legacy – Brian continued, “I wish I could have grown up like our two girls are growing up.”
  23. Financial Leaders Give Maximum Dollars To The Best Opportunities For Life Change – Financial leaders have multiple options so they will not waste resources or opportunity.  Paul pointed out, “I bet the amount he (Brian) gave and I don’t know what it was, but he would give that today to see his girls come to Jesus and I’ve got that for my kids and grandkids.”
  24. Financial Leaders Never Know Their True Impact Until Fully Unleashed – Perry reminded the couples, “When we gave we thought we were giving to the Anderson campus.  But we weren’t giving to the Anderson campus because God’s plans are always bigger…None of us had any idea.”
  25. Effective Pastors Personally Tell Financial Leaders “Thank You” – Perry actually sat down with these four financial leaders.  He did not take the easy way out by just sending a letter or doing a platform announcement.
  26. Be Specific When Dealing With Financial Leaders – Do not be vague.  Perry created an environment where real people could tell the individual stories of what God did with the financial resources they sacrificed.
  27. God Wants To Tell The Incredible Story Of The Love Of His Son Through Every Human Life
  28. Money Matters So Pastors Raise As Much As You Can.  Just Do It The Right Way. – After hearing story after story, it is clear the generosity of these two couples and thousands of others helped pave the way for God to do incredible redemptive acts in the lives of people that only He can do.
  29. Financial Leaders Desperately Want To Be Attached To A Vision Greater Than Themselves – Perry said, “In 2004 we had no idea and what’s more amazing we still have no idea.”
  30. Numbers Matter To Financial Leaders.  And Not Just Financial Numbers – Perry concluded by saying, “Every number has a name.  Every name has a story.  Every story matters to God.”
  31. Glorify God But Always Honor Leaders

If your church needs to raise significant financial resources and you want to see this happen in your church, please contact me at briand@injoystewardship.com.  I would be honored to hear your church’s story and help you in any way I can.

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